Study on monetizing privacy: An economic model for pricing personal information

Abgeschlossenes Projekt


Nicola Jentzsch


1. März 2011 - 31. Januar 2012


ENISA - European Network and Information Security Agency, Greece


Soeren Preibusch, University of Cambridge

The research project's main question is the formalisation of the relative value of personal information for consumers in economic transactions in a sitation where they compare two service providers. The report's results will be based on a duopoly model and implementation of a lab as well as field experiment with which the model will be empirically validated.

The full report is available for download at:


DIW Team