The Impact of Upfront Payments on Assortment Decisions in Retailing

Abstract

There is a contentious debate about the exclusionary effects of upfront payments to be made by manufacturers to place their products on retailers' shelves. Analyzing a two-stage bargaining process with one downstream retailer and a pool of upstream manufacturers, we find that upfront payments lead to a smaller assortment if the retailer's bargaining power is high enough and the suppliers' products are close substitutes.