Umbrella Branding in Pharmaceutical Markets: Welfare Effects of Advertising Spillovers and Brand Name Extensions
The seminar organized by the "Firms and Markets" department:
* provides an opportunity to present on-going research,
* focuses on advances in applied microeconomics, industrial organization, and economic policy issues,
* serves as a forum for discussing both academic and project-related research,
* intends to provide a platform for the exchange of ideas.
Coordination: Christina Stadler