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8. Januar 2025

Brown Bag Seminar Industrial Economics

Steering of Consumer Behavior by Conversational Artificial Intelligence

Termin

8. Januar 2025
11:30 - 12:30

Ort

Francine D. Blau Room
DIW Berlin
Room 3.3.002b
Mohrenstraße 58
10117 Berlin

Sprecher*innen

Tobias Werner, Max Planck Institute

Conversational AI models are becoming increasingly popular and are about to replace traditional search engines for information retrieval and product discovery. This raises concerns about monetization strategies and the potential for subtle consumer manipulation. Companies may have financial incentives to steer users toward search results or products in a conversation in ways that are unnoticeable to consumers. Using a behavioral experiment, we show that conversational AI models can indeed significantly shift consumer preferences. We discuss implications and ask whether regulators are sufficiently prepared to combat potential consumer deception.

(with Ivan Soraperra, Emilio Calvano, David C. Parkes, Iyad Rahwan)

Speaker

Tobias Werner, Max Planck Institute for Human Development

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