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PRODID:https://www.diw.de/de/diw_01.c.806339.de/veranstaltungen.html
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CALSCALE:GREGORIAN
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UID:diw_01.c.911721.en
LOCATION:Francine D. Blau Room,DIW Berlin,3.3.002b,Anton-Wilhelm-Amo-Strasse 58,10117 Berlin
SUMMARY:Steering of Consumer Behavior by Conversational Artificial Intelligence
DESCRIPTION:11:30 - 12:30 // Conversational AI models are becoming increasingly popular and are about to replace traditional search engines for information retrieval and product discovery. This raises concerns about monetization strategies and the potential for subtle consumer manipulation. Companies may have financial incentives to steer users toward search results or products in a conversation in ways that are unnoticeable to consumers. Using a behavioral experiment, we show that conversational AI models can indeed significantly shift consumer preferences. We discuss implications and ask whether regulators are sufficiently prepared to combat potential consumer deception.  (with Ivan Soraperra, Emilio Calvano, David C. Parkes, Iyad Rahwan)
DTSTART;VALUE=DATE:20250108
DTEND;VALUE=DATE:20250108
DTSTAMP:20241029T230000Z
URL:https://www.diw.de/en/diw_01.c.911721.en/events/steering_of_consumer_behavior_by_conversational_artificial_intelligence.html
ORGANIZER;CN=Temulun Borjigen:mailto:tborjigen@diw.de
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