Research Project

Study on monetizing privacy: An economic model for pricing personal information

Department(s)/ Research Infrastructure
Competition and Consumers
Project Status
Completed Project
Project Duration
since/from 2011 to 2012
Commissioned by
ENISA - European Network and Information Security Agency, Greece
In Cooperation with
Soeren Preibusch, University of Cambridge
Project Manager
Nicola Jentzsch
Project Team/Contacts at DIW Berlin


The research project's main question is the formalisation of the relative value of personal information for consumers in economic transactions in a sitation where they compare two service providers. The report's results will be based on a duopoly model and implementation of a lab as well as field experiment with which the model will be empirically validated.

The full report is available for download at:



Monographien/ Sammelwerke extern (2012)

Study on Monetising Privacy: An Economic Model for Pricing Personal Information

Nicola Jentzsch, Sören Preibusch, Andreas Harasser