Study on monetizing privacy: An economic model for pricing personal information

Completed Project

Project Management

Nicola Jentzsch

Project Period

March 1, 2011 - January 31, 2012

Commissioned by

ENISA - European Network and Information Security Agency, Greece

In Cooperation With

Soeren Preibusch, University of Cambridge

The research project's main question is the formalisation of the relative value of personal information for consumers in economic transactions in a sitation where they compare two service providers. The report's results will be based on a duopoly model and implementation of a lab as well as field experiment with which the model will be empirically validated.

The full report is available for download at: