This paper proposes a theoretical framework of strategic alliances that includes two observable dimensions of participating partners which have been identified in the literature as critical for success or failure. In particular, we first propose a simple static theory that links the degree of alliance partners' complementarities with the intensity of their competition in product markets. We show...
Jo Seldeslachts, Albert Banal-Estanol, Debrah Meloso
Mailand, Italien,
29.08.2014
- 31.08.2014| 41st Annual Conference of the European Association for Research in Industrial Economics: EARIE 2014