Publikationen des Projekts: GENELLI

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  • DIW Discussion Papers 2135 / 2025

    Gender-Inclusive Language in the Corporate Communication of German Companies: Authentic Corporate Activism or Pinkwashing?

    Commitment to gender equality and diversity has long been a stated priority for large companies, and one visible way to signal this commitment is through gender-inclusive language. Public debates around such language use increasingly surface regarding companies’ communication with stakeholders, including employees, customers, and shareholders. In particular, the adoption of newer forms of gender-inclusive ...

    2025| Carolin Müller-Spitzer, Samira Ochs, Virginia Sondergeld, Katharina Wrohlich
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