Direkt zum Inhalt

Vortrag
Beef up Your Competitor: A Model of Advertising Cooperation between Internet Search Engines

Geza Sapi, Irina Suleymanova


The Economics of Information and Communication Technologies : 7th ZEW Conference
Mannheim, 03.07.2009 - 04.07.2009


get_app Beitrag | PDF  200 KB



JEL-Classification: L13;L24;L86;M37
Keywords: Advertising, Search Engine, Strategic Complements, Technology, Two-Sided Market
DIW-Link
Array

keyboard_arrow_up